Sr. Manager, Demand Generation (ABM/Digital)
PointFive was established by the founders of IntSights, which was acquired by Rapid7 in 2021. Our team includes leading tech and business experts with unmatched cloud expertise and the backing of Index Ventures, Salesforce Ventures, Entree Capital, and Sheva Capital.
We are looking for a Senior Manager, Digital Campaigns to join our Marketing team. In this role, you will lead PointFive’s digital demand generation engine—owning the strategy, execution, and optimization of multi-channel campaigns that drive pipeline and revenue. You’ll combine performance marketing, account-based marketing, and analytics, partnering closely with Sales, Content, and Revenue Operations to ensure digital programs align with priority accounts, target verticals, and overall revenue goals.
Location: US - Remote
Employment Type: Full-time
Job requirements
7–10 years of experience in B2B digital marketing or demand generation
Hands-on experience across paid media, ABM, SEO, and marketing automation
Strong analytical mindset with experience building dashboards and performance reports
Proven ability to connect digital programs to pipeline and revenue
Job responsibilities
Plan and execute integrated digital campaigns across paid search, display, retargeting, paid social, SEO/AEO, and ABM platforms
Manage campaign landing pages, A/B testing, and conversion rate optimization
Oversee content distribution for blogs, white papers, solution briefs, videos, infographics, and webinars
Build targeted ABM programs (1:1, 1:Few, 1:Many) using intent data and personalization
Partner with Sales to align campaigns to target accounts and active opportunities
Monitor KPIs across channels and continuously optimize performance
Build dashboards and reporting tied to pipeline and revenue impact
Own the digital marketing budget and ensure strong ROI and efficient cost-per-lead metrics
Equal Opportunity Statement
PointFive is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome candidates from all backgrounds, experiences, and perspectives to apply.