PointFive
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Sr. Manager, Demand Generation (ABM/Digital)

Marketing ManagementBostonHybridFull-time
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PointFive was established by the founders of IntSights, which was acquired by Rapid7 in 2021. Our team includes leading tech and business experts with unmatched cloud expertise and the backing of Index Ventures, Salesforce Ventures, Entree Capital, and Sheva Capital.

We are looking for a Senior Manager, Digital Campaigns to join our Marketing team. In this role, you will lead PointFive’s digital demand generation engine—owning the strategy, execution, and optimization of multi-channel campaigns that drive pipeline and revenue. You’ll combine performance marketing, account-based marketing, and analytics, partnering closely with Sales, Content, and Revenue Operations to ensure digital programs align with priority accounts, target verticals, and overall revenue goals.

Location: US - Remote
Employment Type: Full-time

Job requirements

  • 7–10 years of experience in B2B digital marketing or demand generation

  • Hands-on experience across paid media, ABM, SEO, and marketing automation

  • Strong analytical mindset with experience building dashboards and performance reports

  • Proven ability to connect digital programs to pipeline and revenue

Job responsibilities

  • Plan and execute integrated digital campaigns across paid search, display, retargeting, paid social, SEO/AEO, and ABM platforms

  • Manage campaign landing pages, A/B testing, and conversion rate optimization

  • Oversee content distribution for blogs, white papers, solution briefs, videos, infographics, and webinars

  • Build targeted ABM programs (1:1, 1:Few, 1:Many) using intent data and personalization

  • Partner with Sales to align campaigns to target accounts and active opportunities

  • Monitor KPIs across channels and continuously optimize performance

  • Build dashboards and reporting tied to pipeline and revenue impact

  • Own the digital marketing budget and ensure strong ROI and efficient cost-per-lead metrics

Equal Opportunity Statement

PointFive is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome candidates from all backgrounds, experiences, and perspectives to apply.

Interested in this role?

Apply directly and our team will be in touch.

Apply Now