# Getting AI Costs Under Control: Forrester webinar | PointFive

Canonical: https://www.pointfive.co/events/getting-ai-costs-under-control

Live webinar, November 17, 2026, 1:00 PM ET. Forrester's Tracy Woo, NetApp's Zohar Hirshfeld and PointFive's Gal Ben-David on where AI costs leak and a crawl, walk, run plan to fix it. Live Q&A. Register free.

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Live webinar / Featured guest speaker from Forrester

# Getting AI Costs Under Control: A Crawl, Walk, Run Playbook

Most teams start with model selection, compression and quantization. They help, but the waste that compounds sits elsewhere: bloated prompts, excessive context and agent loops that keep running long after the work is done.

What you'll walk away with:

- Where AI adoption and spend are heading, from Forrester's Tracy Woo

- Why today's optimization paths fall short

- A crawl, walk, run maturity model with a 30-60-90 day plan your team can put to work

[Save your seat](https://www.pointfive.co/events/getting-ai-costs-under-control#register)

Featured guest 

- [Tracy Woo](https://www.forrester.com/blogs/author/tracy_woo/)  Principal Analyst, Forrester  Featuring  Forrester

Speakers 

- [Zohar Hirshfeld](https://www.linkedin.com/in/zhirshfeld/)  VP, Engineering Infrastructure Platforms, NetApp  NetApp

- [Gal Ben-David](https://www.linkedin.com/in/gal-ben-david/)  Co-founder & CPO, PointFive  PointFive

Register

Event details

- Tuesday, November 17, 2026

- 1:00 PM ET / 19:00 CET

- 60 min / Live Q&A

- Online

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## Agenda

One hour, in four parts.

- ### 01 / Welcome

PointFive

- ### 02 / The state of AI cost management

Tracy Woo

- ### 03 / Fireside chat

Tracy Woo, Zohar Hirshfeld and Gal Ben-David

- ### 04 / Live Q&A

Questions from the audience

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