# The Economics of AI: Tel Aviv, September 23 | PointFive

Canonical: https://www.pointfive.co/events/ai-economics-tlv

PointFive, Deloitte, and AWS host a working session on the economics of AI: new research on token usage, the New Work Equation (AI-People-Value), and a practical way to measure and plan AI spend. Wednesday, September 23, 2026, 09:30-13:00 at AWS Tel Aviv.

[Back to events](https://www.pointfive.co/events)

# The Economics of AI: Usage, Cost, and Value

Join PointFive, Deloitte, and AWS to explore how AI is used, what it costs, and the value it creates.

[Register](https://www.pointfive.co/events/ai-economics-tlv#register)

- September 23, 2026  09:30-13:00 / Tel Aviv time

- [AWS Tel Aviv](https://maps.google.com/maps?cid=9083644446417500168)  Azrieli Sarona Tower, Menachem Begin Road 121

## What we'll explore

### How AI is used

New research on token consumption and how it differs from expectations.

### What it costs

The AI-People-Value equation and the hidden costs of changing how we work.

### How to plan for it

A practical approach to measuring, managing, and planning AI spend.

## The agenda

- 09:30

### Coffee and conversation

- 10:00

### Research, the work equation, and AI optimization

- 11:15

### Interactive session and customer panel

- 12:15

### Lunch

## Join us.

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