# TIME100 Talks at Dreamforce: Rethinking Cloud Infrastructure for Engineers

Canonical: https://www.pointfive.co/blog/time100-talks-at-dreamforce-rethinking-cloud-infrastructure-for-engineers

PointFive CEO Alon Arvatz joined LiveKit CEO Russ d'Sa and TIME Senior Editor Ayesha Javed at Dreamforce to discuss how engineering teams can regain...

By: Alon Arvatz

Published: 2025-09-15

[All articles](https://www.pointfive.co/blog) 

Alon Arvatz  Co-founder & CEO  September 15, 2025  2 min read

## A Conversation on Cloud Cost Control

At Salesforce Dreamforce 2025, PointFive CEO Alon Arvatz participated in a TIME100 Talks session alongside LiveKit CEO Russ d'Sa and TIME Senior Editor Ayesha Javed. The discussion explored how engineering teams can regain visibility and control over their cloud and AI costs as spending continues to accelerate.

## Moving Beyond Cloud Bill Shock

The conversation centered on modern FinOps practices and their role in helping organizations reduce expenditure while enhancing infrastructure optimization. A key theme was the idea that PointFive helps engineering teams move beyond reactive responses to unexpected cloud bills and toward ongoing, accountable cloud efficiency -- without slowing down delivery cycles.

## Cost Management as a Competitive Advantage

The panel emphasized that effective cost management can serve as a genuine competitive differentiator. Rather than treating FinOps as purely a cost-cutting measure, the speakers positioned it as a strategic business practice that enables organizations to invest more deliberately in innovation while maintaining financial discipline.

## Key Takeaways

- Cloud and AI cost growth is putting pressure on engineering teams to take ownership of spending

- FinOps practices are evolving from back-office functions to strategic engineering competencies

- Visibility and accountability are the foundation for sustainable cloud efficiency

- Organizations that embed cost awareness into engineering culture gain a lasting edge

## Related reading

[All articles](https://www.pointfive.co/blog)

- ### [Video: How PointFive Enabled Cloud Cost Ownership for Nubank Engineers (FinOps X Barcelona 2024)](https://www.pointfive.co/blog/how-pointfive-enabled-cloud-cost-ownership-and-action-for-nubank-engineers-video)

December 16, 2024 2 min read

- ### [How PointFive Enabled Cloud Cost Ownership and Action for Nubank Engineers](https://www.pointfive.co/blog/how-pointfive-enabled-cloud-cost-ownership-and-action-for-nubank-engineers)

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